Digital skills training to grow your business...

Digital Marketing Essentials

What you'll learn

• Learn how to harness the power of online tools to drive growth and success.
• Discover the solutions and guidance you need to establish a strong online presence and connect with your customers.
• Get started on the web and watch your digital presence flourish.
• Choose the right tools for online success and achieve exponential business growth.

The Digital Marketing Essentials course is designed to provide you with the foundational knowledge and skills required to effectively promote your business online. Whether you're a small business owner, marketer, or entrepreneur, this course will guide you through the essential elements of digital marketing. By the end of this course, you will have the tools and strategies to create buyer personas, plan and build a website, manage social media effectively, get found online, and understand the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Customer Care in the Digital Age

Course Overview:

In today's digital age, customer care has evolved significantly, and receptionists and administrators play a vital role in delivering exceptional customer service. This course is designed to equip receptionists and administrators with the knowledge and skills needed to excel in customer care in the digital era.

Course Objectives:

1. Understand the Importance of Customer Care
   • Explore the significance of excellent customer care in the digital age.
   • Recognize the impact of customer satisfaction on business success.
2. Digital Communication Skills
   • Develop effective communication skills for emails, chat, and social media.
   • Learn to convey professionalism and empathy through digital channels.
3. Technology Tools for Customer Care
   • Familiarize with customer relationship management (CRM) software.
   • Explore the use of chatbots and automation in customer support.
4. Problem-Solving and Conflict Resolution
   • Master techniques for resolving customer issues and handling conflicts.
   • Learn how to turn dissatisfied customers into loyal advocates.
5. Data Privacy and Security
   • Understand the importance of data protection in the digital age.
   • Learn best practices for handling customer data securely.
6. Multicultural Sensitivity
   • Develop cultural awareness and sensitivity in customer interactions.
   • Adapt customer care approaches to diverse global audiences.
7. Managing Customer Feedback
   • Gather and analyze customer feedback for continuous improvement.
   • Implement strategies to enhance the customer experience.
8. Self-Care and Stress Management
   • Recognize the challenges of customer care and learn self-care techniques.
   • Manage stress and burnout while maintaining a positive attitude.

Course Format:

• Duration: 8 weeks
• Weekly sessions with a mix of lectures, group discussions, and practical exercises.
• Hands-on training with CRM software and digital communication tools.
• Case studies and role-playing scenarios for real-world practice.

Assessment:

• Weekly quizzes and assignments to test knowledge and skills.
• Final project: Develop a digital customer care strategy for your organization.

Who Should Attend:

• Receptionists and administrators in various industries.
• Customer service representatives looking to adapt to the digital landscape.

By the end of this course, participants will be well-prepared to excel in customer care in the digital age, ensuring customer satisfaction, loyalty, and business success.